ThornCrest Isn’t a Plan. It’s a Brand Defense System.
The Price of Growth Is Control. We Help You Keep Both.
Below are the tiers we offer, but no two brands are alike. We tailor every program to your channel pain points, growth stage, and what’s actually at risk.
Core
For Amazon-first brands preparing to expand into retail.
Ideal for brands with a strong Amazon presence and limited retail exposure—now laying the groundwork for smart, steady growth. This program delivers foundational brand protection, seller cleanup, and pricing control to support retail-readiness.
What you get:
Amazon-first monitoring and enforcement: Buy Box optimization, ASIN monitoring, MAP compliance
Seller identity exposure and unauthorized reseller takedowns
Authorized reseller monitoring + policy guidance
Cease & desist letters issued on legal letterhead
Policy recommendations: MAP, warranty, reseller, and distribution agreement support
Counterfeit detection & trap buys
Tools and Support:
Global dashboard (available across 22 countries)
Monthly strategic sessions with a seasoned brand sales exec + IP attorney
Example of a Core client
Brand Category: Supplements
45 ASINS
Countries: US
Meeting: Monthly
Amazon: Monitored and enforced
Amazon unauthorized resellers removed: 476
Amazon BuyBox ownership: 100%
Monthly Fee: $3,000
Note: This brand is using ThornCrest to help build the foundation for clean growth and retail trust.
Control
For scaling brands facing growing pains across Amazon and retail.
Designed for brands with a strong presence on Amazon and Walmart, growing social traction, and expanding retail placement. As exposure increases, so do unauthorized sellers, pricing inconsistencies, and MAP issues—this program keeps growth clean and controlled.
What you get:
Comprehensive monitoring & enforcement across Amazon, Walmart, and AliGroup sites
Buy Box recovery & MAP enforcement to stabilize pricing and retail trust
Unauthorized seller identification + takedowns
Authorized Reseller Program: Agreement creation or updates
Cease & desist letters issued on legal letterhead
Internet-wide enforcement, including social selling platforms and counterfeit takedowns
Seller exposure tools to reveal identities, inventory levels, and flag distribution leaks
Price cascade monitoring for retail accuracy
Counterfeit Prevention: Monitor and takedowns on AliGroup sites, among others, for trademark infringements and/or sale of counterfeit products
Policy recommendations for MAP, warranties, reseller, and distribution agreements
Tools and Support:
Global dashboard (available across 22 countries)
Authorized seller alerts (additional alerts available)
Bi-Weekly strategic sessions with a seasoned brand sales exec + IP attorney
Example of a Control client
Brand Category: Beauty
Countries: US
27 ASINS
Meetings: Bi-Weekly
Unauthorized Resellers removed: 50 in < 90 days
Amazon: 90% Buybox ownership
Trademark/trade dress/copyright: 386 violations removed < 90 days
Counterfeit “fishing” listings: 125 removed in < 90 days
Monthly Fee: $3,500
Note: This brand is firmly established and has seen steady growth, but a new product went viral, resulting in skyrocketing social traffic and retail business
For brands cleaning up after rapid growth—or reclaiming control post-retail era.
Built for brands reaching market maturity or coming from traditional retail now overwhelmed by unauthorized sellers, price erosion, and retail friction. Whether you're scaling or stabilizing, this program is designed to restore order, rebuild control, and protect long-term value.
What You Get:
Everything in Control Plus:
Full-spectrum marketplace enforcement across Amazon, Walmart, TikTok, 1P/3P marketplaces, Google Shopping, and AliGroup sites
Social IP takedowns
Authorized Reseller Program: Draft/rescope agreements, vet sellers, and audit channels
Ongoing compliance audits and policy recommendations (MAP, warranty, reseller, domestic and intl. distribution contract support)
Tools and Support:
Global dashboard (available across 22 countries)
Authorized seller alerts (additional alerts available)
Brand protection training for internal teams
Weekly strategic sessions with a seasoned brand sales exec + IP attorney
This is your full-scale brand protection playbook—backed by strategy, law, and experience.Brand protection training
Enterprise
Example of an Enterprise client:
Brand Category: Baby
Countries: US, CA, UAE, UK
ASINS: 60
Meetings: Bi-weekly
Counterfeit trap buys/take-down: 450
Unauthorized sellers removed from Amz marketplaces: >1900
Violator inventory removed: $34m
Walmart: 99% unauthorized removed
Amazon: 90% Buybox ownership
Monthly Fee: $4,600
NOTE: This Brand has ThornCrest clean up marketplaces before launching in a new country, ensuring a clean, controlled foundation for rapid expansion.
What people are saying
“We had more value from ThornCrest in the first three months than the last two years with our previous brand protection agency.”
— Wendy Carter, EVP, Stansport & Pacific Play Tents
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