ThornCrest Isn’t a Plan. It’s a Brand Defense System.

​​The Price of Growth Is Control. We Help You Keep Both.

Below are the tiers we offer, but no two brands are alike. We tailor every program to your channel pain points, growth stage, and what’s actually at risk.

Core

For Amazon-first brands preparing to expand into retail.

Ideal for brands with a strong Amazon presence and limited retail exposure—now laying the groundwork for smart, steady growth. This program delivers foundational brand protection, seller cleanup, and pricing control to support retail-readiness.

What you get:

  • Amazon-first monitoring and enforcement: Buy Box optimization, ASIN monitoring, MAP compliance

  • Seller identity exposure and unauthorized reseller takedowns

  • Authorized reseller monitoring + policy guidance

  • Cease & desist letters issued on legal letterhead

  • Policy recommendations: MAP, warranty, reseller, and distribution agreement support

  • Counterfeit detection & trap buys

Tools and Support:

  • Global dashboard (available across 22 countries)

  • Monthly strategic sessions with a seasoned brand sales exec + IP attorney

Example of a Core client 

  • Brand Category: Supplements

  • 45 ASINS

  • Countries: US

  • Meeting: Monthly 

  • Amazon: Monitored and enforced

  • Amazon unauthorized resellers removed: 476 

  • Amazon BuyBox ownership: 100% 

  • Monthly Fee: $3,000

Note: This brand is using ThornCrest to help build the foundation for clean growth and retail trust.

Control

For scaling brands facing growing pains across Amazon and retail.

Designed for brands with a strong presence on Amazon and Walmart, growing social traction, and expanding retail placement. As exposure increases, so do unauthorized sellers, pricing inconsistencies, and MAP issues—this program keeps growth clean and controlled.

What you get:

  • Comprehensive monitoring & enforcement across Amazon, Walmart, and AliGroup sites

  • Buy Box recovery & MAP enforcement to stabilize pricing and retail trust

  • Unauthorized seller identification + takedowns

  • Authorized Reseller Program: Agreement creation or updates

  • Cease & desist letters issued on legal letterhead

  • Internet-wide enforcement, including social selling platforms and counterfeit takedowns

  • Seller exposure tools to reveal identities, inventory levels, and flag distribution leaks

  • Price cascade monitoring for retail accuracy

  • Counterfeit Prevention:  Monitor and takedowns on AliGroup sites, among others, for trademark infringements and/or sale of counterfeit products

  • Policy recommendations for MAP, warranties, reseller, and distribution agreements

Tools and Support:

  • Global dashboard (available across 22 countries)

  • Authorized seller alerts (additional alerts available)

  • Bi-Weekly strategic sessions with a seasoned brand sales exec + IP attorney

Example of a Control client

  • Brand Category: Beauty

  • Countries: US

  • 27 ASINS

  • Meetings: Bi-Weekly

  • Unauthorized Resellers removed: 50 in < 90 days

  • Amazon: 90% Buybox ownership

  • Trademark/trade dress/copyright: 386 violations removed < 90 days

  • Counterfeit “fishing” listings: 125 removed in < 90 days

  • Monthly Fee: $3,500

Note: This brand is firmly established and has seen steady growth, but a new product went viral, resulting in skyrocketing social traffic and retail business

For brands cleaning up after rapid growth—or reclaiming control post-retail era.

Built for brands reaching market maturity or coming from traditional retail now overwhelmed by unauthorized sellers, price erosion, and retail friction. Whether you're scaling or stabilizing, this program is designed to restore order, rebuild control, and protect long-term value.

What You Get:

Everything in Control Plus:

  • Full-spectrum marketplace enforcement across Amazon, Walmart, TikTok, 1P/3P marketplaces, Google Shopping, and AliGroup sites

  • Social IP takedowns 

  • Authorized Reseller Program: Draft/rescope agreements, vet sellers, and audit channels

  • Ongoing compliance audits and policy recommendations (MAP, warranty, reseller, domestic and intl. distribution contract support)

Tools and Support:

  • Global dashboard (available across 22 countries)

  • Authorized seller alerts (additional alerts available)

  • Brand protection training for internal teams

  • Weekly strategic sessions with a seasoned brand sales exec + IP attorney

This is your full-scale brand protection playbook—backed by strategy, law, and experience.Brand protection training

Enterprise

Example of an Enterprise client:

  • Brand Category: Baby

  • Countries: US, CA, UAE, UK

  • ASINS: 60

  • Meetings: Bi-weekly

  • Counterfeit trap buys/take-down: 450

  • Unauthorized sellers removed from Amz marketplaces: >1900

  • Violator inventory removed: $34m

  • Walmart: 99% unauthorized removed 

  • Amazon: 90% Buybox ownership

  • Monthly Fee: $4,600

NOTE: This Brand has ThornCrest clean up marketplaces before launching in a new country, ensuring a clean, controlled foundation for rapid expansion.

What people are saying

“We had more value from ThornCrest in the first three months than the last two years with our previous brand protection agency.”

— Wendy Carter, EVP, Stansport & Pacific Play Tents

 

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