About Us

We started ThornCrest almost ten years ago, not as outsiders, but as brand builders ourselves. At the time, we were scaling fast, 150mph fast, and while purchase orders kept coming in, the checks and balances of control, structure, and protection fell to the sidelines. Counterfeits, unauthorized resellers, and channel diversion became daily battles. As we grew larger, the problems also grew larger.

Inside the brand, the issues didn’t belong to just one team. Legal saw part of it, Sales another, Ops another. Protecting the brand fell somewhere different on everyone’s to-do list, and it was never fully solved. We tried working with multiple software providers, piecing together solutions, but quickly saw the gaps: no complete coverage, little support, and limited understanding of how the marketplace really worked.

That’s when ThornCrest was born,  out of frustration and determination. Two sales executives and a general counsel came together to build the solution we wished we had: one that combines the right software partners with the hands-on support, expertise, and global coverage brands actually need.

What drives us is simple: growth. We love being part of a brand’s journey,  from development to scale,  and nothing excites us more than working with some of the brightest minds in consumer products. The innovation we see every day keeps us inspired, and the trust our clients place in us fuels our commitment.

We care deeply about the brands we work with. ThornCrest exists to protect what you’ve built, so you can focus on what’s next.