Top Brand Protection Companies: Compare Tools & Services for 2025

We operate in a digital-first economy, and counterfeit products, unauthorized sellers, and IP violations can quietly erode a brand's revenue and reputation. The explosion of e-commerce platforms have made it easier than ever for bad actors to slip into the marketplace. Let’s face it, people aren’t just buying on Amazon and Walmart anymore (don’t worry, those guys still get plenty of business). But TikTok Shop, Instagram, and other social media platforms and e-commerce start-ups have drastically changed the landscape of online shopping in recent years. This makes brand protection a critical investment, not a luxury.

But with so many tools and services claiming to be the “best,” how do you choose the right solution? This guide compares top brand protection companies and tools to help you make an informed decision.

What to Look For in a Brand Protection Solution

Before diving into the list, let’s cover what features truly matter when selecting a brand protection partner:

• Real-Time Monitoring & Alerts: Detect unauthorized sellers, counterfeit listings, and MAP violations as they happen.

• Enforcement Actions: Ability to file takedowns, send cease-and-desist letters, and escalate to platforms or legal action.

• Marketplace Expertise: Knowledge of platform-specific enforcement nuances (Amazon, TikTok, Instagram, etc.).

• Transparent Reporting: Live dashboards or reports to track actions, outcomes, and ROI.

• Human Support & Legal Guidance: Access to experts who can handle escalations, not just software dashboards.

Top Brand Protection Companies & Tools Compared

1. Red Points

Overview: Red Points is a SaaS-based brand protection platform known for its automated detection and removal of counterfeit listings, piracy, and grey market sellers across online marketplaces, websites, and social media. Their AI-driven system scans for infringements and processes takedown requests at scale.

Best Suited For: Large brands facing high volumes of counterfeit issues that need automation to cover vast digital ground. Companies that prefer a self-service dashboard with minimal human intervention.

Strengths:

• Scalable, AI-powered detection system

• Automated takedown workflows

• Broad coverage across marketplaces and social media

Limitations:

• Less personalized enforcement strategies

• Brands may need in-house legal teams or maintain legal retainers for complex escalations

2. BrandShield

Overview: BrandShield offers a cyber intelligence platform that combines anti-phishing, anti-counterfeiting, and brand monitoring services. Their solution is designed to track brand abuse globally, with a focus on detecting fraud attempts across websites, marketplaces, and social media.

Best Suited For: Enterprises that need comprehensive online threat detection beyond just counterfeit listings, including phishing and impersonation attacks.

Strengths:

• Advanced phishing and fraud detection

• Global coverage

• Automated reporting and threat analysis

Limitations:

• May feel impersonal for smaller brands needing hands-on support

• Focused more on detection than proactive seller engagement

3. PriceSpider (Brand Monitor)

Overview: PriceSpider’s Brand Monitor focuses heavily on MAP (Minimum Advertised Price) enforcement, helping brands maintain pricing integrity across authorized and unauthorized sellers. Their technology tracks price violations and unauthorized listings, with a strong emphasis on maintaining dealer relationships.

Best Suited For: Brands managing large networks of authorized resellers and retailers who need robust MAP compliance tracking.

Strengths:

• Excellent for MAP monitoring and pricing integrity

• Detailed analytics and reporting for pricing violations

• Helps protect brand equity in retail distribution channels

Limitations:

• Limited capabilities for counterfeit detection and takedown enforcement

• More of a compliance tool than a comprehensive brand protection service

4. Vorys eControl

Overview: Vorys eControl is a legal-centric brand protection solution offered by the law firm Vorys, Sater, Seymour and Pease LLP. Their services include marketplace control strategies, unauthorized seller enforcement, and legal action when necessary. They provide comprehensive legal support to brands battling unauthorized sellers and counterfeiters.

Best Suited For: Enterprise-level brands with the budget and need for aggressive legal enforcement, particularly those with complex distribution networks.

Strengths:

• Extensive legal expertise and resources

• End-to-end enforcement strategies

• Strong litigation support when needed

Limitations:

• High cost of services

• May be overwhelming for smaller brands or startups

5. ThornCrest

Overview: ThornCrest bridges the gap between SaaS automation and personalized, strategic enforcement. Combining tech-driven marketplace scanning with a human-led legal approach, ThornCrest is built for brands facing direct revenue impact from unauthorized sellers. We specialize in Amazon, TikTok Shop, Instagram, and all commerce platforms where copycats thrive.

Best Suited For: Brands that need a proactive, hands-on partner who will directly engage with violators and provide tailored enforcement strategies.

Strengths:

• Direct seller outreach & platform escalation

• Legal-backed enforcement strategies

• Transparent dashboards showing enforcement actions

• Flexible support for brands scaling from startup to enterprise

Limitations:

• May not be the best fit for brands seeking fully automated, self-serve platforms without human interaction

Why ThornCrest Is Different from Typical SaaS Platforms

While many SaaS platforms focus on high-volume automation, they often leave brands to navigate enforcement on their own. ThornCrest offers a hybrid solution:

• Personalized Enforcement: Our team engages directly with sellers and platforms, ensuring violations are addressed effectively.

• Legal Expertise: Our enforcement strategies are backed by legal professionals, adding weight to every action taken.

• E-commerce Platform Specialists: Deep expertise in social platforms like TikTok Shop, where many SaaS tools struggle to keep up.

• Scalable for Growth: Whether you're a growing DTC brand or an established retailer, ThornCrest adapts to your needs.

Which Solution is Right For You?

• Need automated detection for large-scale counterfeit issues? A SaaS tool like Red Points might fit.

• Managing MAP violations across a wide retailer network? PriceSpider excels in price monitoring.

• Require aggressive legal action and enterprise-level enforcement? Vorys eControl is a strong fit.

• Looking for a partner who will actively protect your revenue, not just provide software? ThornCrest delivers a hands-on, results-driven approach that goes beyond dashboards.

Ready to Safeguard Your Brand?

If unauthorized sellers, counterfeit listings, or MAP violators are impacting your business, it's time to take proactive action. ThornCrest offers a blend of technology and human expertise to defend your brand's reputation and revenue.

Book a Brand Protection Strategy Session with ThornCrest today.