Nice Brands Succeeds with ThornCrest

Nice Brands is a leading provider of professional electronics and power management products, overseeing respected brands such as Furman and Panamax. As these products grew in demand across Amazon, maintaining pricing integrity and controlling unauthorized sellers became critical to protecting brand value.

About Nice Brands:

The Challenge:

  • When Nice Brands approached ThornCrest, they faced:

    • Widespread MAP violations undermining dealer relationships

    • Low Buy Box ownership by authorized sellers

    • Rapidly increasing unauthorized seller activity

    • Nearly 80% of monitored ASINs priced below MAP

    Unauthorized sellers were not only eroding margins but also threatening the premium reputation of the brands.

Our Approach:

  • ThornCrest deployed a comprehensive brand protection program that included:

    • 24/7 monitoring of 31 Furman ASINs

    • Automated detection of MAP violations and unauthorized listings

    • Enforcement through cease-and-desist communications and Amazon takedown actions

    • Detailed reporting and tracking of improvements over time

Results

  • Since launching the program, Nice Brands achieved measurable progress:

    • 🚀 50% improvement in MAP pricing compliance

    • 🚀 $4.4 million in unauthorized inventory removed from Amazon

    • 🚀 80% enforcement success rate

    • 🚀 Buy Box wins by authorized sellers increased to 53%

    • 🚀 Reduction in ASINs priced below MAP from 80% to 61%

    These results have strengthened price consistency, protected brand reputation, and improved profitability for Nice Brands and their authorized partners.

The Road Ahead

ThornCrest continues to monitor and enforce compliance for Nice Brands. Current priorities include reducing the remaining unauthorized seller base and driving Buy Box ownership even higher.

Ready To Safeguard Your Brand?

ThornCrest combines intelligent technology and legal expertise to help brands like Nice Brands protect their value and revenue. Let us know if you’re ready to take action.