Nice Brands Succeeds with ThornCrest
About Nice Brands:
Nice Brands is a leading provider of professional electronics and power management products, overseeing respected brands such as Furman and Panamax. As these products grew in demand across Amazon, maintaining pricing integrity and controlling unauthorized sellers became critical to protecting brand value.
The Challenge:
When Nice Brands approached ThornCrest, they faced:
Widespread MAP violations undermining dealer relationships
Low Buy Box ownership by authorized sellers
Rapidly increasing unauthorized seller activity
Nearly 80% of monitored ASINs priced below MAP
Unauthorized sellers were not only eroding margins but also threatening the premium reputation of the brands.
Our Approach:
ThornCrest deployed a comprehensive brand protection program that included:
24/7 monitoring of 31 Furman ASINs
Automated detection of MAP violations and unauthorized listings
Enforcement through cease-and-desist communications and Amazon takedown actions
Detailed reporting and tracking of improvements over time
Results
Since launching the program, Nice Brands achieved measurable progress:
🚀 50% improvement in MAP pricing compliance
🚀 $4.4 million in unauthorized inventory removed from Amazon
🚀 80% enforcement success rate
🚀 Buy Box wins by authorized sellers increased to 53%
🚀 Reduction in ASINs priced below MAP from 80% to 61%
These results have strengthened price consistency, protected brand reputation, and improved profitability for Nice Brands and their authorized partners.
Ready To Safeguard Your Brand?
ThornCrest combines intelligent technology and legal expertise to help brands like Nice Brands protect their value and revenue. Let us know if you’re ready to take action.
The Road Ahead
ThornCrest continues to monitor and enforce compliance for Nice Brands. Current priorities include reducing the remaining unauthorized seller base and driving Buy Box ownership even higher.
